Which is better paid media or earned media? With the wide world of social media ever expanding, it is important to know the difference and benefits of each. The linked blog post by Sarah Blake and Andre Britz explores these differences especially when it comes to tracking the effects that each can have on our public relations and marketing efforts.
The blog concludes that you should find a tracking tool that can compare your earned vs. paid media, but also see the effect they can have on each other. These two different types can combine to create a successful following to your organiztion.